Top Digital Transformation Trends in 2023

pin up The year 2022 was a year of deadlock. The sudden announcement of massive closures forced organizations to shut their offices and shift to different work cultures, working from home. While it seemed easy, the following days have been tough. It wasn't only about moving the workforce but also transforming their age-old business, digitalizing all. Keeping in view the same, we take this opportunity to discuss what digital transformation is and what to expect in coming times  

What does Digital Transformation mean in 2023?

  Digital transformation isn't a new concept or something that was the result of the pandemic. Quite the contrary, digital transformation has been in place for years. It is only that the rate of adoption accelerated under the influence of the pandemic. According to a survey conducted by McKinsey, organizations are now years ahead in terms of digital adoption with most of the transformation to stay for long.   To quote:   "Digital transformation is a set of processes, methodologies, and tools used by modern companies to optimize their operational activities, such as providing differentiated service, increasing performance, and increasing its reach power, with employees and customers as a priority.   However, digital transformation is not just a new department in the organization, but it is a game-changer in technology’s role in the corporate environment. That’s why it is currently being considered as the 4th Industrial Revolution."    Talking about the reason for such a quantum leap, it is worth mentioning that customers have rapidly shifted to digital media, making it a must for organizations to react and respond accordingly. That is to say, adopting digital modes of business operation hasn't been a luxury but a means of survival in the pandemic epoch.   "The global digital transformation market is projected to grow from $469.8 billion in 2020 to $1,009.8 billion by 2025, at a compound annual growth rate (CAGR) of 16.5% during this period (Research&Markets, 2020)."   If you are yet to join the wave of transformation, now is the right time. Grab your notepad, do the research, learn about the different trends and plan your approach towards digital transformation. To simplify things for you, we here highlight the top trends to keep an eye on and integrate into your business in 2022.  

Five Digital Transformation Trends to Lookout for in 2023

 

1. Agile is the new normal

  Managing IT operations, aligning goals, and meeting deadlines have been tough tasks. With the pandemic soaring high, and the workforce scattered, the above became a lot more difficult. This is where the idea of agile came into the picture. CIOs and CTOs have been rethinking the development practices and found that adopting agile modes of development boosts collaboration, expediting the development process.   In 2022, the focus was laid on partnering with agile leaders. However, in 2022 the emphasis is deep-rooted, accounting for the growth of agile development teams across the enterprise. It is expected that IT leaders will now invest more in transformational programs, management tools, and other resources to promote agility in and out of the enterprise.  

2. Mobile Cloud Computing on the rise 

  Organizations and enterprise leaders knew about the technology and the perks that come along. As a matter of fact, a majority of them have already adopted some of the cloud computing tools ( Workspace, Microsoft 365, Email applications, etc). The pandemic brought with it massive destruction, and as a result, organizations now need to dig deeper, pushing more and more operations to the cloud ecosystem.   Cloud computing enables organizations to host all of their data and applications to the cloud, easing access. Besides, cloud solutions reduce cost, optimizing overall IT spend. Not to forget that it brings mobility within the organization, paving ways for flexible modes of operation. For instance, the customer service desk can operate remotely, with all of the data in hand, allowing them to serve their customers better and faster.  

3. Artificial Intelligence the business partner

  When we talk about transformation, we are bound to consider automation. That is to say, the concept of digital transformation is wide. Super IT giants such as Facebook, Google, and Microsoft have been actively investing in advanced technologies, figuring out ways to integrate them into everyday business activities. Of all the modern-day smart technology, one that stands out is Artificial Intelligence. Meant to make machines smarter, and human-like, AI tools are designed to simplify business processes.   Irrespective of the type of business, Artificial Intelligence is everywhere. Whether you are in the manufacturing industry or the supply chain, retail, or healthcare, artificial intelligence has applications industry-wide. Several studies position Artificial Intelligence as the core enabler of digital transformation. Probably because AI helps build tools and solutions that can automate mundane tasks, reducing workload while improving efficiency all along.   

4. Data is the new oil 

  A much-used adage of the current times, data is now the driver. In the last few years, millions of data have been gathered, stored but put to no use. With digital transformation coming into play, the raw data can now be processed, analyzed, and then used to make predictions. There are dozens of tools and applications that give the ease to collect data, and process them in real-time, accelerating business operations whilst improving efficiency.   Leveraging the concept and tapping on to the potential of data analytics help entrepreneurs gain in-depth insights into the audience, and understand their preferences to make data-backed decisions. In addition to the above, leaders can also modify their services, attuning it with customer expectations, thereby prioritizing customer over product.  

5. Social Media the place for customer communication

  A business entity is incomplete without its marketing channel. It is important for the organization to be able to present them to the world to get noticed and attract business. This is where social media rises to the top. Long gone are the days when organizations needed to send emails or cold pitches to attract customers. With the ongoing digital revolution, not only the means but also the mode of business communication has changed. With the need to serve your customers well, organizations are forced to build their digital presence across media platforms.   Considering that the majority of the customers are active on social media, having a social business address makes it easier for the organization to reach out to the global world, and make a difference. Irrespective of whether you are a manufacturing unit or a product owner, a service provider or a seeker, social media is the place to connect, communicate and collaborate. Astonishingly, it is believed that businesses that are yet to have a social media presence are losing out a great share of their business.   Making the Call   When planning to adopt solutions and transform your business to align with the digital age, you must assess and identify the trends that suit best your business. It is imperative to understand that not all trends apply, instead, it is your business, the organization as a whole, and the people within it that decide best the trend to adopt.   In addition to the above, you must spend considerable time understanding your customers, outlining what is the most suitable way of transforming your business without disrupting your customer relationship. In case you are not sure how to get started, Euclidz is here to help. We are a team of engineers and data professionals passionate about helping businesses find the right strategy, and further, implement it for the good. Reach out to us and get started on the transformational journey.